Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as “a group of Internet-based applications that allow the creation and exchange of user-generated content.” Ebizmba has identified the top social networking sites by Estimated Unique Visitors per Month (February 2015):
1 | Facebook 900,000,000
2 | Twitter 310,000,000
3 | LinkedIn 255,000,000
4 | Pinterest 250,000,000
5 | Google Plus+ 120,000,000
Other significant sites include, in order of popularity:
Tumblr, Instagram, VK, Flickr, and Vine. Following are some best practices, courtesy of American Express.
Promote Your Business on Social Media
Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content. Small-business owners face a challenge when it comes to striking a balance in using social media to engage and promote.
Apply these practices and your social media program will be a success.
Wishing you success,
John B. Vinturella, Ph.D.
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