This
book focuses on classic capital raising. That is, it covers the debt vs. equity
decision, the options available to smaller businesses, and the considerations
that lead to rapid growth, including venture capital, IPOs, angels, incubators,
and so forth.
Raising Entrepreneurial Capital begins where entrepreneurship books leave
off, assuming that the reader understands simple financial statements, has selected
a specific business, and knows how to write a business plan. It provides a broad,
high-level summary of the subjects that people typically research, such as "How
should your company position itself to attract private equity investment?" and
"What steps can you take to improve your company's marketability?"
Unlike
other books of the genre, Raising Entrepreneurial Capital includes several
chapters on worldwide regional variations on forms and availability of pre-seed
capital, incubators, and the business plans they create, with case-studies from
Europe, Latin America, and the Pacific-Rim.
Other features include:
Combination of solid theory
with the practitioner's experience and insights
Case studies illustrate
theory throughout the book
Discussions of worldwide and
regional variations in capital raising strategies
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