Drop Down Menu
entrepreneur, consultant, business plans Trailer


 
Introduction to SEO

Entrepreneurship University

Home of the "Fighting Bengals"

College of Internet Marketing (CIM)
Lesson 10:
Introduction to Search Engine Optimization (SEO)		 Back to Lesson Menu    

Keyword density is an important important feature in SEO. Find out yours at http://www.keyworddensity.com/. Some say the optimum is 6-8%, others say Google doesn't care.

Vaughn Aubuchon's "1-pagers" can be very useful, particularly his summary of information on various aspects of Google. The section on how Google treats keywords, is excerpted below. The first three are considerably more effective than the remaining.

Use these as a guide as you fine-tune your site content.

No.

ON-Page Rankings

Suggestions
  KEYWORDS ...  
1
 in URL First word best, second is second best ... 
2
 in domain name Same as in page-name-with-hyphens
3
 in title tag Close to beginning, tag 10 - 60 characters
4
 description meta tag Shows theme - less than 200 chars.
5
 in keyword metatag Shows theme - less than 10 words.
Every word MUST appear in the body.
NO single word more than twice.
6
 density in body text 5 - 20% - (all keywords/ total words)
7
 Individual kw density 1 - 3% - (each keyword/ total words)
8
 in H1, H2 and H3 Use H1 font style
9
 font size In strong, bold, italic, etc.
10
 proximity (for 2+ kws) Adjacent is best
11
 phrase order Anticipate query - match word order.
12
 prominence
(how early in page/tag) 		Most important at top of page,
in bold, in large font
13
 Keyword in alt text Should describe graphic
14
 in links to site pages
(anchor text) 		Links out anchor text use keyword?

How did you do?

Signoff
Wishing you success,

John signature

John B. Vinturella, Ph.D.

Thanks for visiting our site. We work hard to keep it current, fresh and interesting. We hope you found some useful information here. Our end-of-page features include a search of our site, and the latest headlines (via their RSS feed) from About.com: Financial Planning.

» The Secret to Saving Money
04/02/12 06:47 from About.com Financial Planning: Most Popular Articles
Would you be interested if I told you there's a secret to saving money? Well, it's true. There are a few secrets that can be used to save money, even if it doesn't feel like you have any money to save. The bad news is that these secrets hav..

» How Much Do I Need to Retire?
04/02/12 06:47 from About.com Financial Planning: Most Popular Articles
This question is frequently asked, but rarely has a definitive answer. The problem is that everyone’s needs are different. What you might need in retirement will be completely different than your friends, neighbors, or co-workers. Eve..

» Saving Money on Home Expenses
04/02/12 06:47 from About.com Financial Planning: Most Popular Articles
When you add up the cost of expenses associated with your home, you might be surprised at the end result. While you know that buying a home amounts to the biggest purchase you are likely to make in your life, it is easy to forget about all ..

» Wedding Budget Worksheet
04/02/12 06:47 from About.com Financial Planning: Most Popular Articles
Click here for a printer-friendly version WEDDING BUDGET WORKSHEET Item Budgeted Cost Actual Cost PRINTING:

» Personal Finance 101
04/02/12 06:47 from About.com Financial Planning: Most Popular Articles
Personal finance covers a wide variety of money topics including budgeting, expenses, debt, saving, retirement and insurance among others. Understanding how each of these topics work together and affect each other is important for laying th..

Powered by Feed Informer
Bottom Menu

Home | Library | Small Business Center | EPU-CES | EPU-CIM
Entrepreneur's Fieldbook | Raising Entrepreneurial Capital
Business Planning | About Us | Privacy Policy | jbv Vita | Site Map

 

Special: Hurricane Katrina Pictures

  Google Search

Google

Search WWW
Search jbv.com

Google AdSense and eBay

Join eBay

Valid HTML 4.01!

As Featured On Ezine Articles

Auto MAP It!

Website Magazine