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My best keyword is out there, but how do I find it?

Note the first-rated term; 15,559 are searching for it, while only 8,700 other sites use the phrase as a keyword. So "office 2003 hack" has a KEI in the stratosphere.

 I couldn't figure it out even by "googling" it. We could force it in on our page, but I suspect these are not our customers anyway.

Our terms are more down to earth. Note that numbers 12 and 13 have favorable KEIs, while 15 to 18 are marginal. The last three are abysmal. My first choice, "work from home." It is under the 8+ we're looking for. A personal favorite, "entrepreneur" is dismal, less than 0.1!

Maybe we should add a zip code finder to our site. That's not really a good idea, but an Internet speed test would not be too far outside our site's purpose.

Visit Sumantra Roy's site, 1stSearchRanking.com, for more on KEI and related topics.

Below are several additional tools that you may find useful:

Keyword Tools

• 7Search Keyword Suggestion Tool
   
• Google AdWords Keyword Tool, and Google Zeitgeist, which tracks what people are searching for at Google and its associated specialty services in a variety of categories.
   
• Wordtracker is widely used, and considered by many to be the best of its kind. 

Don't feel obliged to use all of the tools, but try at least three to get that many points of view. We hope you have a lot of effective keywords and key phrases to take to our next lesson, which is about software to help us in getting "prime real estate" on SERPs.

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