We will now lay out the program for the rest of this course:
The Six Difficult Steps to Financial Success on the Internet
Let's begin by answering a few
frequently asked questions (FAQ):
Did you say "difficult?"
I am afraid so.
How many steps are there total?
Six, so they are all difficult.
Well if it's that hard, why should I bother?
Because the payoff can be huge, and even though the steps are difficult, they can be achieved with a strong commitment.
But what about all those sites promising easy riches on the Internet?
The "get rich quick" (GRQ) sites often have some valuable information,
but generally make it sound a lot easier than it really is. Here's an
example from Stone Evans'
pluginprofitsite.com. (BTW, the following headline was in 50% larger type on their site):
"Follow The 3 Easy Steps Below And I Will
Personally Build A Money Making Website For You
That's 100% Ready To Take Orders And Pull In Massive Residual
Profits... Read This Letter To Discover Why I Would Let You Copy
My Formula So YOU Can Start Making Money Online Within 24
Did we lose you to that sales pitch? We gave you
their link in case you find their three easy steps more tempting than
our six difficult ones.
But there must be some truth in their claims?
I have no doubt that they will build a site
"That's 100% Ready To Take Orders." There are millions of those
on the Internet. The catch is that enough people must know about
you and trust you enough to go to your site and find something
they want to buy.
Then, how can they give the guarantee?
I am sure that they are sincere, and give a refund to anyone who asks.
In most cases, you try it, get less than sterling results, figure you
are doing something wrong, shelve their package and forget it. It's
human nature not to ask for a refund.
Let's give one more example of the hype, from the
defunct Allan Says site (their highlighting):
"This is not your average Internet marketing book...this
is like an explosion that will cause your mind to reel with
ecstasy over the ideas revealed...the master Allen
Says, is at it again!"
Whew! I am sweating. Give me a minute.
A formula for the marketing of Internet marketing products has
evolved. Its components are the very long sales letter, the lack of
any navigation except to the order page, the breathless claims of
riches to be yours merely for the cost of the product, the
testimonials, the free gifts or bonuses for acting now, the giant red
print, and frequent highlighting (oops, sorry), and the premise that the
product reveals what has been kept from the public until now,
1: Get a cool domain name, and establish your web presence.
2: Find the right keywords for your business concept.
3: "Tune" your web pages for high search engine rankings.
4: Submit your web pages to the important search engines and directories.
5: Get links from other quality web sites.
6: Track the results.
Is that all there is to it? Yes, with about a million details.