What is your
competitive edge?
Want to work from
home? Make money online?
Can entrepreneurship be taught?
While attitude toward risk differs widely among us, many
of the skills of successful entrepreneurs can be taught, and sensitivity
to business opportunity can be sharpened. This book attempts to combine
the principles of entrepreneurship and small business management to
the actual experience of creating and developing a real-world enterprise.
The
concepts of entrepreneurship cannot be absorbed passively; they are
based on powers of observation and critical thinking. The enrichment
materials in this book concentrate on the development of skills in estimating
and projecting economic results, and the integration and application
of knowledge from coursework, life experience, and attempts at understanding
human nature.
A thorough
and orderly approach to business planning allows us to assess whether
an opportunity exists, and to determine how to take maximum advantage
of that opportunity. From there, a hardy individual can decide, with
significantly less uncertainty, whether to pursue that opportunity.
Book
includes Business Plan Pro disk.
Synopsis
A practical guide
for anyone interested in entrepreneurship, this brief book combines
theory, hands-on activities and the experience of a proven entrepreneur.
With its questioning style, high-quality enrichment materials, and real-life
experiences, this book will help readers learn through its use of chapter
objectives, exercises, case studies, checkpoints, chapter summaries,
and review questions. |
order from

Paperback
265 pages (December 1, 1998)
Prentice Hall;
ISBN: 0130812196
Amazon.com
Sales Rank: 412,928
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